D109 Studio
Strategy · Experience Design · AI Transformation

Redesigning work for the age of AI.

D109 helps ServiceNow partners turn stalled customer opportunities into visible progress—starting with a focused workflow, iterating quickly, and creating a clear path to implementation.

A strategy and design studio for a moment that isn’t going to sit still.

D109 Studio works at the intersection of business strategy, human-centered design, workflow transformation, and AI-enabled change — helping teams understand where work is breaking down, where technology creates leverage, and what needs to be true before implementation begins.

20+

Years across strategy, service design, and enterprise transformation

6 wks

From ambiguous starting point to a tangible, prototyped future state

1:1

Every engagement led by senior practitioners — no layered delivery teams

Three practices, one point of view.

We stay small and senior on purpose. Every engagement combines strategic clarity, design craft, and a working point of view on where AI, workflow, and implementation can actually create leverage.

02/A_DIRECTION

Strategy

We align leaders around the right problems before a single line of code is written. Framing, positioning, and executive clarity for complex opportunities that need to become real programs of work.

  • Executive alignment
  • Opportunity framing
  • Operating model design
  • Investment cases
02/B_CRAFT

Experience Design

We map the human experience — customer, employee, and operator — and redesign the workflows, rituals, and touchpoints that shape how work actually gets done.

  • Service blueprints
  • Workflow redesign
  • Prototypes & concept films
  • Narrative & storytelling
02/C_LEVERAGE

AI Transformation

We help organizations move past pilots — clarifying where AI creates leverage, how it changes roles, and what the future-state operating model needs to look like.

  • AI opportunity mapping
  • Workflow reinvention
  • Human-in-the-loop design
  • Change & adoption

From ambiguity to action.

03/A

Align

Frame the opportunity, define success, and identify the people, workflows, and decisions that matter.

03/B

Discover

Use research, working sessions, and synthesis to uncover friction, patterns, and possibilities.

03/C

Make

Prototype the future state through concepts, service blueprints, and experience models that help teams move.

Built for organizations with real complexity.

We work with enterprise teams, regulated industries, technology leaders, and implementation partners who need more than software delivery — they need clarity, alignment, and a human-centered blueprint before execution begins.

01

Strategic Alignment

Clarify the opportunity, define outcomes, and align stakeholders around a shared direction before scope gets locked.

02

Research & Discovery

Understand the people, processes, pain points, and decision moments shaping the work.

03

Service & Workflow Design

Redesign how teams, systems, and customers move through complex experiences.

04

Prototyping & Storytelling

Bring future-state ideas to life through narratives, prototypes, executive stories, and tangible concepts.